Some of the legal issues to be aware of
When you advertise the Silva UltraMind ESP System, or any of our other products, you must keep certain things in mind:
Truth in advertising. We do not want to mislead anybody. Keep in mind the Laws of Programming.
Relevant laws. The United States Federal Trade Commission has very specific rules about what they consider honesty in advertising. You can read their Rules of the Road for internet advertising at the ftc.gov website.
Anyone who violates any of the FTC rules cannot work with us.
Can-Spam - ignore the Can-Spam Act at your own peril. Anti-spam and anti-virus software will block your site so people won't even see it if you get a reputation as a spammer. Hosting companies will terminate your hosting account... domain registrars will confiscate your domain name, if they get a handful of complaints about you.
Also keep in mine the Laws of Programming that Jose Silva included in the UltraMind ESP System. The first one covers it all:
Do unto others only what you want others to do unto you. If you don't want it done unto you, then don't do it unto others.
He also advised that, "We don't want to gain at somebody else's loss; we want to gain while helping the other person also gain."
3-day Cooling-Off rule
In the United States, the Federal Trade Commission has a rule that says:
If you make a sale and collect money in any location other than your permanent place of business, you are required to give every customer a receipt telling them that they you will refund their money if they ask for it any time during the next three business days.
This is in addition to our own guarantee, and is known as the "Three-day Cooling-Off rule."
You are exempt from the rule if you make the sale in your own properly licensed place of business, where the customer can find you, or someone who works for you, during normal business hours.
You are also exempt from the rule if the total sale is for less than $25.
The FTC Cooling Off Rule specifically mentions sales made in hotel or motel rooms, convention centers, and restaurants. It also points out that, "The Rule applies to courses of instruction or training."
You can read the Cooling-Off Rule at the ftc.gov website.
Americans with Disabilities Act
US Instructors are also covered by the Americans with Disabilities Act (ADA).
Potential liability
Important: Never force anybody to take the course or go through a conditioning cycle. This could place you in serious legal jeopardy if they have known or latent psychological problems. At low brain frequencies - where memories of past experiences are stored - they might access a traumatic experience.
Never tell somebody they must complete the course in order to get a refund, or refuse to return an advanced deposit to them if they don't attend the course. That violates our own Laws of Programming - it is definitely not the best the thing for everyone concerned. There is no benefit to a customer who cannot make it to class.
Always put their needs first. Watch your students and if they show any signs of discomfort or distress, bring them out of level and find out what's going on.
Rapport Statements
You can hear Jose Silva explain the importance of the Rapport Statements at the bottom of this page (information coming soon)
Teaching Children
Parents are responsible for their minor children, so always make sure you have permission from the parents before you guide their children to level.
When parents bring their children to class (or send them to class) you can have the parents sign the Pledge Card (registration card). They can sign it as a witness.
It is essential to have the parents permission even when presenting a free workshop, like the Silva Star Athlete workshop to student-athletes for instance.
Some people still think (mistakenly) that we are using hypnosis (which we aren't). Some people are still apprehensive about meditation and fear that it might open the person up to evil entities of some kind. So don't take any chances - get written permission from parents before doing any conditionings with their children.